Valpak has a great little article on 5 marketing tips for creative marketers. : The craft beer scene has exploded in recent years, making up $26 billion of overall U.S. beer sales in 2017 alone. This rise in popularity has contributed to a rise in the number of breweries across the country. With over 6,300 breweries in the United […]
Bud Light became the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February. In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to […]
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to dramatize MillerCoors’ use of corn […]
Stay On Top Of The Trends We know how time-consuming it is to stay on top of social media trends. Our friends (and social media marketing experts) at Fandom Marketing have a constantly updated, always fresh social media stats page that will blow your mind. The Fandom Marketing team lives and breathes this stuff, so […]
Associate Marketing Manager This position balances strategic direction and oversight with direct development and implementation of marketing campaigns and promotions, coordinating cross-functional project teams, and deriving insights from analysis to build customer relationships and improve our organization or brand’s market position and impact. This role also supports in-house and agency marketing efforts by analyzing customer […]
Hops & Grain Brewing was started in 2011 with a passion for community engagement, environmental stewardship and product quality innovation. In our 7 years of operations we’ve grown into two locations in Austin and San Marcos, TX and we have recently completed construction of our new production facility. We are looking for a driven, passionate […]
JOB DESCRIPTION Director of Brand & Marketing – Crooked Hammock Crooked Hammock Brand OverviewLaunched in 2015, Crooked Hammock Brewery is a brand geared towards lovers of the ‘Backyard Beach Escape’ and lovers of the coastal lifestyle. As we define it, Backyard Beach Escape evokes the feeling of your trip to a beach getaway where you […]
POSITION OVERVIEW The Digital Marketing Manager reports to the Vice President of Marketing and leads the development and delivery of all Harpoon and UFO digital marketing across our owned channels. These channels include web, email, and social media. Given the ever-increasing role of digital communications, the Digital Marketing Manager will drive the creative process for […]
Description Objective This position will lead the digital marketing practice for the CANarchy Craft Brewery Collective. Working closely with our breweries, this role will be charged with developing and implementing a 360 digital marketing practice including social, content, media, search, and more. Reporting to the VP Marketing, the Director of Digital Marketing will be positioned […]
Description Objective The Cigar City Marketing Manager is a premier role at one the world’s most highly-regarded breweries. This position will oversee all marketing efforts on behalf of the brewery. Reporting directly to the COO, the Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans in order to attract new consumers, retain […]
