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Beer People: Cascade Brewing Hires Kirsten Karkanen as Marketing Associate

Kirsten Karkanen

In more great beer marketing people news Cascade Brewing has announced that Kirsten Karkanen will be taking on a new role of marketing associate for Cascade Brewing. Karkanen will be primarily responsible for managing the company’s social media platforms as well as working on design and graphics for the Cascade brand. […]

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Big Beer’s Big Spend Might Mean Big Trouble – via Forbes

Big Money spent on Super Bowl ads doesn’t nescisarily translate into big sales. Sometimes it’s an attempt to slow falling sales numbers. With Anheuser-Busch InBev (AB InBev) reportedly set to spend up to a record $34 million on eight commercials spanning a whopping 6.5 minutes of air time during the Super Bowl this year, a casual […]

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Is Marketing Promotion, Product or Purpose?

I am a marketing geek. (And a coffee and beer geek)That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom […]

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Marketing Moves: MillerCoors Names New CMO

MillerCoors CMO

MillerCoors today named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities for Kraft Heinz. She’s scheduled to start February 4. “Michelle has been […]

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Beer Marketers – The Interviews. Ken Weaver, Massive Potions

massive potions beer comic

Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at […]

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Brewery Growth – Urban and Rural

Brewers Association always has excellent data! They recently wrote an article about the growth of #craftbeer in the US. Lot’s of data, lot’s of stats and interesting results. Here is an excerpt. As the number of farm and rural breweries has grown, I’ve recently gotten several inquiries about whether rural […]

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