Close

millerlite

Beer Brawl At Super Bowl Bud and Miller Bloody Each Other Over Ingredients

bud light Super Bowl ad

As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to […]

Read More

MillerCoors Can Claim MillerLite has “More Taste”.

millerite beer marketing

Advertising regulators say MillerCoors can claim Miller Lite has “more taste” than Bud Light and Michelob Ultra but recommends the brewer stop commercials that make it appear that the conclusion is based on a survey on taste preference. At issue were vignettes Chicago-based MillerCoors produced showing consumers drinking unnamed beers […]

Read More
Show Buttons
Hide Buttons