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beer branding

Beer Branding: The Brew Kettle Announces Branding Refresh

Strongsville, Ohio-based brewery The Brew Kettle made multiple announcements. First, they will begin transitioning their lineup of beers from 12 oz. bottles to 12 oz. cans, with a complete branding refresh. The brewery hired Ohio-based artist Clint Davidson to lead the updated designs. The first release of new cans hit the Cleveland […]

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Beer Branding: Perrin Brewing Company Refreshes Brand

Perrin Brewing Company has announced an exciting design update. The refresh kicked off in January, with the introduction of a sleek new logo, which was followed by updated cans and secondary packaging. All redesigned packaging across the brewery’s line-up of liquids is now appearing on shelves across Michigan. Perrin began […]

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Breaking Bad Actor Dean Norris Strikes Licensing Agreement to Produce Schraderbräu Beer

LOS ANGELES – Dean Norris, also known as Hank Schrader from Sony Pictures Television’s hit TV series “Breaking Bad,” has announced that his company, Rust Belt Brewing, has signed a licensing agreement with Sony Pictures Consumer Products to produce Schraderbräu Beer. Schraderbräu, the homebrew beer made by Walter White’s DEA agent brother-in-law, […]

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13 Big Beer Brands That Are Growing, Despite Craft Beers Ascension

craft beer marketing

Craft Beer growth is still doing well despite some rumbles, stumbles and bumbles. According to the Brewers Association overall U.S. beer volume sales were down 1% in 2017, whereas craft brewer sales continued to grow at a rate of 5% by volume, reaching 12.7% of the U.S. beer market by […]

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MillerCoors Can Claim MillerLite has “More Taste”.

millerite beer marketing

Advertising regulators say MillerCoors can claim Miller Lite has “more taste” than Bud Light and Michelob Ultra but recommends the brewer stop commercials that make it appear that the conclusion is based on a survey on taste preference. At issue were vignettes Chicago-based MillerCoors produced showing consumers drinking unnamed beers […]

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So \m/etal. Ball Debuts New Can Finishes.

beer can branding

According to FoodBev Media Ball Corporation is having a ball debuting some pretty sweet new colors, finishes and treatments for beer cans.  One of those new colors is called Day Glo. Ball’s Day Glo technology can allow for brighter designs to stand out in foodservice environments such as bars and […]

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Would You Capsule Your Beer? (Should You?)

craft beer

As a Coffee Geek I know that coffee capsule machines like the K-Cup and their ilk make ridiculously bad coffee at stratospherically high prices and with earth crushing amounts of waste. (trifecta achieved). As a Beer Geek I know that beer capsule machines like the… … WAIT WTF? a Beer […]

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Could A Trademark Dispute Kill Your Most Popular Beer?

beer marketing trademarks yellow belly

Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering […]

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