As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads.
Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to dramatize MillerCoors’ use of corn syrup by showing big barrels of it delivered to mythical Coors Light and Miller Lite kingdoms as part of Bud Light’s ongoing medieval-themed campaign. The ads drew a rebuke from the corn industry. YES the corn industry weighed in!
MillerCoors then began its counter-attack against Bud Light on Tuesday with a full-page ad in the New York Times that defended Miller Lite’s use of corn syrup.
The ad, addressed to the “beer drinkers of America,” makes the distinction between corn syrup and high-fructose corn syrup, which MillerCoors does not use. “To be clear, ‘corn syrup’ is a normal part of the brewing process and does not even end up in your great tasting can of Miller Lite,” the ad states.
Here is the Miller ad: