Non Alcoholic Beer Is The Fastest Growing Segment

Shifting consumer preferences towards healthier non-alcoholic beverages along with improving living standards are among key factors propelling the market growth. Rapid socialization coupled with enhanced preference in maintaining social status among non-drinkers will stimulate the industry demand. Stress relieving nature of the alcoholic beverages accompanied by hectic schedules and busy […]

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MillerCoors Can Claim MillerLite has “More Taste”.

millerite beer marketing

Advertising regulators say MillerCoors can claim Miller Lite has “more taste” than Bud Light and Michelob Ultra but recommends the brewer stop commercials that make it appear that the conclusion is based on a survey on taste preference. At issue were vignettes Chicago-based MillerCoors produced showing consumers drinking unnamed beers […]

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Global Beer Market Analysis & Trends Report 2018 – Industry Forecast to 2027

global beer market reports

The Global Beer Market is poised to grow strong during the forecast period 2017 to 2027 Some of the prominent trends that the market is witnessing include innovative products with flavored and craft beer and growing demand for imported beer. This industry report analyzes the market estimates and forecasts of […]

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Corona Beer Introducing Eco-friendly, Plastic-Free Six-Pack Carriers. (YES!)

corona beer marketing

Mexican lager brand Corona will pilot plastic-free six-pack rings which are made from plant-based biodegradable fibres, with a mix of by-product waste and compostable materials. The brand said it sees an opportunity to help redesign a common source of plastic in the category. Earlier this year, Carlsberg announced plans to ditch […]

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