Karl Strauss Teams with the Pink Boots Society on Beer Release

pink boots

Karl Strauss Brewing Company has long been a proud supporter of Pink Boots Society through participation in yearly collaboration brews, funding of scholarships and donations and active involvement in local PBS chapters. Fresh off hosting the San Diego Pink Boots monthly chapter meeting at their Tasting Room earlier this year, Karl Strauss continues their commitment […]

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Beer Marketing People: Deschutes Brewery Hires New VP of Marketing

beer marketing jobs

Deschutes Brewery, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, welcomes Neal Stewart, former VP of marketing at Dogfish Head Craft Brewery in Milton, Delaware. Stewart joins the leadership team in Bend as the new VP of marketing, bringing nearly two decades of craft beer industry and consumer-packaged […]

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Stella Artois Debuts New Limited-Edition Packaging for Wimbledon

AB InBev’s Stella Artois is partnering with UK tennis championship Wimbledon to create limited-edition packaging which promotes the tournament. The redesigned packaging will be introduced from 7 May – 12 July across the brand’s product range, including its 330ml bottles, 440ml cans and bottle packs. Stella Artois claims that the “sleek” design of the packs […]

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A Major Japanese Craft Beer Association Embarks on New US Marketing Campaign

An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the “authenticity, richness and unique flavour profile” of its craft beer offer. The ‘Drink in a New Language’ initiative is being carried out by association Japanese Craft Beer and JFOODO (Japan Food Product Overseas Promotion […]

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Molson Coors Launches New Branding and Packaging

molson coors

Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors said it aims to highlight […]

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Heineken Goes Full Retro Launches Limited-Edition Retro Tecate Can

beer packaging

To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback.” Containing the same great beer known for its quality, unique crisp flavor and originality, Tecate aims to reach consumers who are responding to nostalgia […]

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5 Years of Awesome: AleSmith Celebrates 5 Years of San Diego Pale Ale .394

AleSmith 394

First introduced at Padres Beerfest in 2014, AleSmith Brewing Company is getting ready for the fifth anniversary of San Diego Pale Ale .394.  Brewed in collaboration with Hall of Fame inductee, Tony Gwynn, this hoppy pale ale has become synonymous with the city where it was born. It all started in early 2014 when Tony […]

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