April 16, 2019

Beer Marketing Jobs: Harpoon Brewing Digital Marketing Manager


The Digital Marketing Manager reports to the Vice President of Marketing and leads the development and delivery of all Harpoon and UFO digital marketing across our owned channels. These channels include web, email, and social media. Given the ever-increasing role of digital communications, the Digital Marketing Manager will drive the creative process for all content and campaigns and will manage the Digital Marketing Coordinator and Digital Marketing Interns.


Overall Strategy

  • Develop, execute, and assess content strategies across all owned channels:
    • Web
    • Social
    • Friend of Harpoon
    • Brewsletter
  • Create and manage annual digital plan and budget
    • Manage the planning/monitoring of paid media  
  • Collaborate & integrate with PR
  • Act as primary resource for digital strategy with management team
  • Coordinate and lead influencer campaigns as needed
  • Build and manage resources, processes, and structure within Digital Marketing Team
  • Conduct yearly competitive audit
  • Uncover and recommend new opportunities for Harpoon to activate within digital, social, mobile, and emerging channel landscape

Communications Planning

  • Lead development of communications calendar
    • Long- and short-term scheduling of content
    • Monitor execution of all digital content across channels
  • Develop and implement strategic vision for all Harpoon, UFO, and City Roots digital assets – including research and user experience planning
  • Educate internal stakeholders, including senior management, on the value of digital marketing, best practices, and new media opportunities
  • Lead development and implementation of content across assets
  • Develop and implement product launch and digital communications plans
    • Work with PR to execute communications strategy through media
  • Develop creative content for product launches and promotions
  • Implement post-mortem of communications efforts


  • Bachelor’s degree in Marketing preferred
  • 5+ years of relevant experience in Marketing and/or related field(s)
  • Marketing experience in beverage/alcohol field a plus
  • Experience in PR and/or corporate communications a plus
  • In-depth knowledge of applying overarching marketing strategy to digital efforts
  • Familiarity with maintaining and managing teams
  • Passion for the industry and digital culture as an integral part of everyday life
  • Familiarity with maintaining, managing and optimizing websites
  • Results-driven focus and tenacious work ethic, with the drive, resolve, and urgency to do “whatever it takes” to accomplish specific goals


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