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Beer Brawl At Super Bowl Bud and Miller Bloody Each Other Over Ingredients

bud light Super Bowl ad

As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to […]

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13 Big Beer Brands That Are Growing, Despite Craft Beers Ascension

craft beer marketing

Craft Beer growth is still doing well despite some rumbles, stumbles and bumbles. According to the Brewers Association overall U.S. beer volume sales were down 1% in 2017, whereas craft brewer sales continued to grow at a rate of 5% by volume, reaching 12.7% of the U.S. beer market by […]

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MillerCoors Can Claim MillerLite has “More Taste”.

millerite beer marketing

Advertising regulators say MillerCoors can claim Miller Lite has “more taste” than Bud Light and Michelob Ultra but recommends the brewer stop commercials that make it appear that the conclusion is based on a survey on taste preference. At issue were vignettes Chicago-based MillerCoors produced showing consumers drinking unnamed beers […]

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The 8 Best Beer Marketing Commercials of 2018

beer marketing

Let’s face it, beer brands spend a lot of money on marketing. Much of that marketing spend is on advertising. Aside from the auto industry, brewers may spend more money on advertising than any other form of commerce. The latest numbers from 2016 show that beer companies spent nearly $400 million on advertising. Most of […]

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