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MillerCoors Can Claim MillerLite has “More Taste”.

millerite beer marketing

Advertising regulators say MillerCoors can claim Miller Lite has “more taste” than Bud Light and Michelob Ultra but recommends the brewer stop commercials that make it appear that the conclusion is based on a survey on taste preference. At issue were vignettes Chicago-based MillerCoors produced showing consumers drinking unnamed beers […]

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So \m/etal. Ball Debuts New Can Finishes.

beer can branding

According to FoodBev Media Ball Corporation is having a ball debuting some pretty sweet new colors, finishes and treatments for beer cans.  One of those new colors is called Day Glo. Ball’s Day Glo technology can allow for brighter designs to stand out in foodservice environments such as bars and […]

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Constellation Brands Is Coming For You. (But only some of you)

beer marketing

Constellation Brands is well known in the beer and wine industry. (especially after buying Ballast Point Brewery for $1 BILLION). Now Constellation is taking a major step forward in driving the industry to be the way they want it. Instead of waiting to buy established brands (and paying a premium) […]

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The 8 Best Beer Marketing Commercials of 2018

beer marketing

Let’s face it, beer brands spend a lot of money on marketing. Much of that marketing spend is on advertising. Aside from the auto industry, brewers may spend more money on advertising than any other form of commerce. The latest numbers from 2016 show that beer companies spent nearly $400 million on advertising. Most of […]

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Would You Capsule Your Beer? (Should You?)

craft beer

As a Coffee Geek I know that coffee capsule machines like the K-Cup and their ilk make ridiculously bad coffee at stratospherically high prices and with earth crushing amounts of waste. (trifecta achieved). As a Beer Geek I know that beer capsule machines like the… … WAIT WTF? a Beer […]

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Global Beer Market Analysis & Trends Report 2018 – Industry Forecast to 2027

global beer market reports

The Global Beer Market is poised to grow strong during the forecast period 2017 to 2027 Some of the prominent trends that the market is witnessing include innovative products with flavored and craft beer and growing demand for imported beer. This industry report analyzes the market estimates and forecasts of […]

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Could A Trademark Dispute Kill Your Most Popular Beer?

beer marketing trademarks yellow belly

Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering […]

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