Can you really write a hardcover book that successfully answers the question: Where in the World Should I drink Beer? Well this books attempts just that with some hits and some misses.
According to the author: Where to Drink Beer is the ultimate guide by the real experts – 500 of the world’s most revered brewers reveal the little-known, eclectic, and surprising destinations they visit for their ultimate beer. With over 1,600 beer spots in more than 70 countries around the world, this book IS filled with a plethora of beer recommendations. It’s not clear whether it is filled with useful beer information or more just a random collection of places that server beer.
The book is broken down by continent, country, and region or city. Each recommendation has the name of the business, address, phone number, website, and more. Many include hours, credit card policy, type (Beer & Food, Beer Garden, Local Favorite, Unexpected, I Wish I’d Opened, Worth The Travel), and often, a short bit of insight about the spot from the person who recommended it.
About the Author
Jeppe Jarnit-Bjergsø is the gypsy brewer behind the global beer company Evil Twin Brewing, which is opening its first permanent brewery in Queens, New York, in 2018. He is the former beer director of Noma in Copenhagen and opened Tørst beer bar in Brooklyn. He is also co-author of Food & Beer, published by Phaidon in 2016. Jarnit-Bjergsø is from Denmark and lives in New York City.
So you be the judge if a book like this is worth your breweries time and effort to get listed in. Can it possibly drive some new fans to your brand?