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Beer Marketing

Constellation Brands Is Coming For You. (But only some of you)

beer marketing

Constellation Brands is well known in the beer and wine industry. (especially after buying Ballast Point Brewery for $1 BILLION). Now Constellation is taking a major step forward in driving the industry to be the way they want it. Instead of waiting to buy established brands (and paying a premium) […]

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The 8 Best Beer Marketing Commercials of 2018

beer marketing

Let’s face it, beer brands spend a lot of money on marketing. Much of that marketing spend is on advertising. Aside from the auto industry, brewers may spend more money on advertising than any other form of commerce. The latest numbers from 2016 show that beer companies spent nearly $400 million on advertising. Most of […]

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Global Beer Market Analysis & Trends Report 2018 – Industry Forecast to 2027

global beer market reports

The Global Beer Market is poised to grow strong during the forecast period 2017 to 2027 Some of the prominent trends that the market is witnessing include innovative products with flavored and craft beer and growing demand for imported beer. This industry report analyzes the market estimates and forecasts of […]

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Could A Trademark Dispute Kill Your Most Popular Beer?

beer marketing trademarks yellow belly

Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering […]

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Brewery Under Fire For Using Religious Imagery

A story in Borders Telegraph has a surprising story that religious leaders have demanded a Borders brewer withdraws one of its craft beers and issues an immediate apology.   Tweedbank’s Tempest Brewery has come under fire from an international Hindu organisation for its use of the Lord Ganesha image. As part […]

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Corona Beer Introducing Eco-friendly, Plastic-Free Six-Pack Carriers. (YES!)

corona beer marketing

Mexican lager brand Corona will pilot plastic-free six-pack rings which are made from plant-based biodegradable fibres, with a mix of by-product waste and compostable materials. The brand said it sees an opportunity to help redesign a common source of plastic in the category. Earlier this year, Carlsberg announced plans to ditch […]

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San Diego Craft Beer Impact: 6,200 jobs, economic impact $1.1 billion

san diego craft beer marketing

San Diego’s independent craft brewing industry continues to be a powerhouse in the region, with an economic impact of about $1.1 billion in output and $802 million in revenue in 2017. Made possible by California State University San Marcos (CSUSM) Office of Business Research and Analysis, in collaboration with the San Diego Brewers […]

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Bell’s Double IPA, HOPSolution, joining year-round lineup

craft beer marketing

Bell’s Double IPA joining year-round lineup; exclusive, new releases coming to its General Store   COMSTOCK, Mich. – Two brand new Bell’s beers have been announced for 2019, but Bell’s Brewery has more in store for craft beer fans this fall. Michigan’s largest independent craft brewery is proud to announce […]

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