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September 16, 2018

Bell’s Double IPA, HOPSolution, joining year-round lineup

craft beer marketing

Bell’s Double IPA joining year-round lineup; exclusive, new releases coming to its General Store

 

COMSTOCK, Mich. – Two brand new Bell’s beers have been announced for 2019, but Bell’s Brewery has more in store for craft beer fans this fall.

Michigan’s largest independent craft brewery is proud to announce the addition of Hopsoulution, one of its Double IPAs, to its year-round lineup in Michigan, Ohio, Indiana, Illinois and Wisconsin. Hopsoulution was previously a limited, specialty release for Bell’s entire distribution area.

Twelve-ounce bottles, packaged in 6-packs, along with kegs of Hopsoulution will start shipping in September. It will remain a specialty release for the remaining 35 states in Bell’s distribution footprint (plus Washington DC and Puerto Rico), returning in the spring of 2019.

“Our fans have been asking for a Double IPA to be a part of our year-round portfolio. We’re going to start with the Great Lakes region and re-evaluate other markets in the future,” Larry Bell, President and Founder of Bell’s Brewery said.

Remarkably drinkable for a beer with an 8% ABV, Hopsoulution is brewed with several hop varieties for massive aromas of tropical fruit, citrus and pine. A mild caramel malt character and dry finish provide balance.

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