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Beer Branding: The Brew Kettle Announces Branding Refresh

Strongsville, Ohio-based brewery The Brew Kettle made multiple announcements. First, they will begin transitioning their lineup of beers from 12 oz. bottles to 12 oz. cans, with a complete branding refresh. The brewery hired Ohio-based artist Clint Davidson to lead the updated designs. The first release of new cans hit the Cleveland market last week with the […]

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Beer Branding: Perrin Brewing Company Refreshes Brand

Perrin Brewing Company has announced an exciting design update. The refresh kicked off in January, with the introduction of a sleek new logo, which was followed by updated cans and secondary packaging. All redesigned packaging across the brewery’s line-up of liquids is now appearing on shelves across Michigan. Perrin began crafting high-quality and consistent beer […]

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Molson Coors Launches New Branding and Packaging

molson coors

Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors said it aims to highlight […]

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2018 CRAFT BEER BRANDING TRENDS

Our friends over at CODO Design wrote a really smart on design trends for 2018 in Craft Beer. Here is an excerpt: Craft beer in 2018 is off to a fun start: 6,000+ breweries, major trademark infringement lawsuits, more acquisitions and closings, more mixed culture beer, glitter beer(?), and the continued craze that is hazy-juicy-milkshaky-New Englandy IPAs. […]

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What Is The Difference Between Marketing, Advertising and Branding.

This is an excerpt from Peter Gasca in Inc Magazine. This is a fantastically insightful explainer of the differences between marketing, advertising and branding. Below is a small excerpt. Click at the end to read it in all its glory. “In order to explain and help others understand marketing–namely the differences between marketing, advertising, and branding–I ask […]

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Beer Packaging: Manayunk Brewing New Beer Can Designs

beer packaging

Manayunk Brewing Company (MBC), located on the Schuylkill River in Philadelphia is announcing a complete can rebranding along with their 2019 release calendar.  MBC has had a variety of label designs over the years that varied from flavor to flavor.  With a rebrand in mind, Head Brewer Evan Fritz wanted to keep a consistent look […]

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Beer Marketing People: Deschutes Brewery Hires New VP of Marketing

beer marketing jobs

Deschutes Brewery, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, welcomes Neal Stewart, former VP of marketing at Dogfish Head Craft Brewery in Milton, Delaware. Stewart joins the leadership team in Bend as the new VP of marketing, bringing nearly two decades of craft beer industry and consumer-packaged […]

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