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Beer Marketing

Beer Branding: The Brew Kettle Announces Branding Refresh

Strongsville, Ohio-based brewery The Brew Kettle made multiple announcements. First, they will begin transitioning their lineup of beers from 12 oz. bottles to 12 oz. cans, with a complete branding refresh. The brewery hired Ohio-based artist Clint Davidson to lead the updated designs. The first release of new cans hit the Cleveland […]

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Beer Branding: Perrin Brewing Company Refreshes Brand

Perrin Brewing Company has announced an exciting design update. The refresh kicked off in January, with the introduction of a sleek new logo, which was followed by updated cans and secondary packaging. All redesigned packaging across the brewery’s line-up of liquids is now appearing on shelves across Michigan. Perrin began […]

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A Major Japanese Craft Beer Association Embarks on New US Marketing Campaign

An industry association of 22 Japanese craft beer makers has launched a US marketing campaign as it aims to showcase the “authenticity, richness and unique flavour profile” of its craft beer offer. The ‘Drink in a New Language’ initiative is being carried out by association Japanese Craft Beer and JFOODO […]

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