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March 12, 2019

2018 CRAFT BEER BRANDING TRENDS

Our friends over at CODO Design wrote a really smart on design trends for 2018 in Craft Beer. Here is an excerpt:

Craft beer in 2018 is off to a fun start: 6,000+ breweries, major trademark infringement lawsuits, more acquisitions and closings, more mixed culture beer, glitter beer(?), and the continued craze that is hazy-juicy-milkshaky-New Englandy IPAs.

Along with a host of new branding trends, there are several major currents that are impacting the industry and driving these aesthetics themselves. Lager, cannabis, Walmart, the word “craft”—we have a lot to discuss. Let’s dive in.

The top craft beer branding trends

  1. COLOR FOR SKU DIFFERENTIATION 
  2. DENSE & THICKLY-ILLUSTRATED
  3. BRIGHT WHITE
  4. FULL PHOTOS
  5. MURDERED OUT
  6. THROWBACKS

READ THE FULL ARTICLE

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