So big that Popular Mechanics just wrote a really excellent article ranking and reviewing the top 17 celebrity beers. Yes that Popular Mechanics. And Yes they reviewed and ranked each one. 17 Celebrity Beers Ranked from Rockin’ to Rotten Can celebrities brew? Well, yes. The question is whether you’ll want […]
I mean it literally. How do you know what customers want? When those poor, mistaken souls weakly blather that you simply mustgive customers what they want, how do they determine what it is precisely that customers want? Clearly they don’t ask them, at least not all of them. Here are some […]
Advertising regulators say MillerCoors can claim Miller Lite has “more taste” than Bud Light and Michelob Ultra but recommends the brewer stop commercials that make it appear that the conclusion is based on a survey on taste preference. At issue were vignettes Chicago-based MillerCoors produced showing consumers drinking unnamed beers […]
According to FoodBev Media Ball Corporation is having a ball debuting some pretty sweet new colors, finishes and treatments for beer cans. One of those new colors is called Day Glo. Ball’s Day Glo technology can allow for brighter designs to stand out in foodservice environments such as bars and […]
Can you really write a hardcover book that successfully answers the question: Where in the World Should I drink Beer? Well this books attempts just that with some hits and some misses. According to the author: Where to Drink Beer is the ultimate guide by the real experts – 500 of […]
Let’s face it, beer brands spend a lot of money on marketing. Much of that marketing spend is on advertising. Aside from the auto industry, brewers may spend more money on advertising than any other form of commerce. The latest numbers from 2016 show that beer companies spent nearly $400 million on advertising. Most of […]
As a Coffee Geek I know that coffee capsule machines like the K-Cup and their ilk make ridiculously bad coffee at stratospherically high prices and with earth crushing amounts of waste. (trifecta achieved). As a Beer Geek I know that beer capsule machines like the… … WAIT WTF? a Beer […]
Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering […]
A story in Borders Telegraph has a surprising story that religious leaders have demanded a Borders brewer withdraws one of its craft beers and issues an immediate apology. Tweedbank’s Tempest Brewery has come under fire from an international Hindu organisation for its use of the Lord Ganesha image. As part […]
Craft Beer has always been a very giving and open industry with breweries helping each other with ingredients, equipment, processes and almost anything else. And the brewing industry is rife with collaboration beers brewed by 2 or more breweries. But seldom do we get something as national and timely as […]
