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BEER MARKETING FOR BEER MARKETERS

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7-11 Launches Wine in a Can.

7-Eleven has launched a range of canned wines called Roamer, as it aims to offer convenience for consumers on the go. The rosé variant is said to be a dry, fruit-driven wine with hints of strawberry and raspberry. Meanwhile, the chardonnay has an oak influence, with tropical and citrus fruits that add to its bright […]

Book: Where To Drink Beer

Can you really write a hardcover book that successfully answers the question: Where in the World Should I drink Beer? Well this books attempts just that with some hits and some misses. According to the author: Where to Drink Beer is the ultimate guide by the real experts – 500 of the world’s most revered brewers […]

San Diego Craft Beer Impact: 6,200 jobs, economic impact $1.1 billion

San Diego’s independent craft brewing industry continues to be a powerhouse in the region, with an economic impact of about $1.1 billion in output and $802 million in revenue in 2017. Made possible by California State University San Marcos (CSUSM) Office of Business Research and Analysis, in collaboration with the San Diego Brewers Guild (SDBG), the 2018 Economic Impact of […]
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