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BEER MARKETING FOR BEER MARKETERS

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San Diego Craft Beer Impact: 6,200 jobs, economic impact $1.1 billion

San Diego’s independent craft brewing industry continues to be a powerhouse in the region, with an economic impact of about $1.1 billion in output and $802 million in revenue in 2017. Made possible by California State University San Marcos (CSUSM) Office of Business Research and Analysis, in collaboration with the San Diego Brewers Guild (SDBG), the 2018 Economic Impact of […]

Crowdfunding and Beer

Sites like indiegogo and Kickstarter have truly changed the way that marketing and commerce work in today’s marketplace.  You can float ideas and see if they’re good or bad.  You can test whether people believe what you believe.  And ultimately, you can create cash without giving up any equity. Let’s review that last point one […]
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Dogfish Brewing

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