Cause Marketing is one of the best ways to get a lot of attention.
People are talking. Media is paying attention. And Chicago credibility is boosted, both at home and farther afield. (Never mind that the majority of Goose Island beer is made at Anheuser-Busch breweries around the country.)
Hot on the heels of Goose Island’s wildly successful field goal contest — in which the brewery asked fans to nail the 43-yard field goal missed in a stinging Chicago Bears playoff defeat — Goose Island is back with another subject dear to the city’s heart: dibs.
“Dibs,” for those unaware, is the time-honored practice of digging out a parking spot on the city’s streets after a large snowstorm, then claiming the real estate in perpetuity with whatever junk is handy in the garage. Lawn chairs. Traffic cones. Plastic coolers. The more ridiculous the better.