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Karl Strauss Celebrates 30 Years of Craft Beer

On Feb. 1, Karl Strauss Brewing Company kicked off a month long celebration of 30 years pioneering craft beer with an impressive line-up of limited release beers, an epic party and retro merchandise. At the center of the festivities was a city declaration naming on Feb. 2— the anniversary date of KARL opening for business— […]

Big Beer’s Big Spend Might Mean Big Trouble – via Forbes

Big Money spent on Super Bowl ads doesn’t nescisarily translate into big sales. Sometimes it’s an attempt to slow falling sales numbers. With Anheuser-Busch InBev (AB InBev) reportedly set to spend up to a record $34 million on eight commercials spanning a whopping 6.5 minutes of air time during the Super Bowl this year, a casual observer may conclude that everything’s up in […]

The Last Mile: Levante Brewing Company Launches Online Beer Sales and Delivery Service in Pennsylvania

Levante Brewing Company, one of Chester County, Pennsylvania’s popular craft breweries announced the launch of “Mercury,” an innovative craft beer delivery service, providing freshly canned beer to Pennsylvania residents 21 years of age or older. Levante, which prides itself on having brewed well over 300 unique beers including traditionally brewed lagers, pilsners and IPAs as […]

Marketing Moves: MillerCoors Names New CMO

MillerCoors today named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities for Kraft Heinz. She’s scheduled to start February 4. “Michelle has been a rising star over the […]
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