9 Breweries You’ll Want to Follow on Instagram
Instagram is an incredibly important tool for any beer marketer. It’s a goto platform for engaging with your target customers. But it’s also hard to do it right. So Craftbeer.com came up with 9 breweries you should follow (and imitate) on Instagram
Instagram is an incredible tool for building a following, whether you’re a band, a real estate company or a brewery. The practically mandatory use of hashtags means that you’re automatically targeting people who care about that topic, so people that wouldn’t necessarily discover your brand on Facebook may stumble across your photo on Instagram. Instagram users are also highly engaged, with 60 percent logging in daily. Plus, engagement with brands is highest on Instagram, clocking in at “10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter,” shares Brandwatch.com.
Of course, taking quality pictures and videos helps, but it’s also important to share photos that:
- Are posted in real time (or at least look like they are)
- Showcase your people and fans
- Share behind-the-scenes action
- Allow your brewery’s personality to shine through
To help on your quest for Instagram greatness, we’ve stalked the accounts of nine rising breweries that do a great job utilizing Instagram as a way to connect with their audience in a personal, fun and engaging way
10 Hashtags to Up Your Own Instagram Game
#[insert your city]beer, aka #sdbeer #[insertyourstate]beer, aka #ncbeer #craftbeer (8.7+ million posts) #craftbeerlife(274K+ posts) #beergeek (1.1 million+ posts) #craftbrewery(67K+ posts) #beertography(583K+ posts) #instabeer (2.1 million+ posts) #brewmaster(26K+ posts) #brewerylife (34K+ posts)
