With the pace of change and the proliferation of competitors, craft brewery years can often feel like dog years, and at 13 years old Thornbridge Brewery was facing a midlife crisis. Having been one of the trailblazers of the craft beer movement, their brand now felt dated and dusty. They needed a brand that could […]
Scottish craft beer maker BrewDog is repackaging its flagship Punk IPA as Pink IPA in time for International Women’s Day. The beer was supposed to raise further awareness of equal pay and throw humour on many food and drink brands’ unimaginative way of appealing to women. The pink label and the name Pink IPA, BrewDog […]
Avery Brewing Co. has announced an expanded partnership with Mahou and Founders Brewing Company, who are now coming on together as 70% majority investors and long-term strategic partners in the brewery. The objective of this deepening investment is to continue promoting the organic growth of Avery Brewing, strengthening its position in Colorado and expanding its […]
BeerAdvocate, the world’s oldest and most diverse online beer community, will launch a powerful new app for reviewing ales and lagers in April. Available as a free download via the iTunes App Store and Google Play and featuring a beautiful design from Heavy Craft, Beers by BeerAdvocate is the result of more than a year […]
Description Objective This position will lead the digital marketing practice for the CANarchy Craft Brewery Collective. Working closely with our breweries, this role will be charged with developing and implementing a 360 digital marketing practice including social, content, media, search, and more. Reporting to the VP Marketing, the Director of Digital Marketing will be positioned […]
Description Objective The Cigar City Marketing Manager is a premier role at one the world’s most highly-regarded breweries. This position will oversee all marketing efforts on behalf of the brewery. Reporting directly to the COO, the Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans in order to attract new consumers, retain […]
Boulder, Colo.—The Brewers Association (BA)—the not-for-profit trade group representing small and independent craft brewers—today released its annual lists of the top 50 producing craft brewing companies and overall brewing companies in the U.S., based on beer sales volume. Of the top 50 overall brewing companies, 40 were small and independent craft brewing companies.1 “Although the market has grown more […]
Our friends over at CODO Design wrote a really smart on design trends for 2018 in Craft Beer. Here is an excerpt: Craft beer in 2018 is off to a fun start: 6,000+ breweries, major trademark infringement lawsuits, more acquisitions and closings, more mixed culture beer, glitter beer(?), and the continued craze that is hazy-juicy-milkshaky-New Englandy IPAs. […]
Valpak has a great little article on 5 marketing tips for creative marketers. : The craft beer scene has exploded in recent years, making up $26 billion of overall U.S. beer sales in 2017 alone. This rise in popularity has contributed to a rise in the number of breweries across the country. With over 6,300 breweries in the United […]
The Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American craft brewers—announced the results of the 2018 World Beer Cup Awards. The largest competition to date, the awards were presented at the conclusion of the Craft Brewers Conference & BrewExpo America® at Music City Center in Nashville, Tenn. View 2018 World Beer Cup Winners List and Fact Sheet [PDF]. […]
