Constellation Brands, Inc., a leading beverage alcohol company, announced that Karena Breslin has been promoted to senior vice president, digital and media. In her new role, Breslin will provide leadership and strategic direction to Constellation’s media, e-Commerce, digital marketing and marketing technology teams, continuing to drive best-in-class results for Constellation’s brand marketing efforts in beer, […]
Craft beer lovers across seven states (and counting) are tapping into an entirely new way to ensure that they do not miss out on small batch and taproom-only beer releases at their favorite breweries thanks to the creative technology behind CraftCellr. By subscribing to a local brewery on CraftCellr’s mobile platform, craft consumers can pre-order […]
Anheuser-Busch Welcomes Cutwater Spirits Partnership Will Help Cutwater Spirits Grow Even Faster Anheuser-Busch is delighted to share that Cutwater Spirits, an award-winning spirits and canned cocktail company, is joining their growing Beyond Beer portfolio. Founded in 2016 by former Ballast Point executives, Cutwater Spirits has quickly become a leader in the premium ready-to-enjoy cocktail market with its […]
Constellation Brands, Inc. a leading beverage alcohol company, has announced that Mike McGrew has been promoted to senior vice president, corporate communications. McGrew is responsible for providing leadership and strategic direction to the company’s communications teams, which develop and execute internal and external communication strategies designed to enhance Constellation’s reputation with key stakeholders and support […]
When Gary Fish founded Deschutes Brewery 30 years ago in the town of Bend, Oregon, less than 100 craft breweries dotted the landscape. Today, the pioneering brewery is the tenth largest craft brewery in the country. It is also one of the most influential, based on the success of its defining legacy beers: Black Butte […]
The Texas Craft Brewers Guild (TCBG), the trade association representing nearly 300 small and independent Texas craft breweries, and the Beer Alliance of Texas (BAT), a trade association representing malt beverage distributors across Texas, have reached a stakeholder agreement on SB 312 and HB 672, the bipartisan Beer-To-Go bills currently filed in theTexas Legislature. With […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy an […]
Cause Marketing is one of the best ways to get a lot of attention. People are talking. Media is paying attention. And Chicago credibility is boosted, both at home and farther afield. (Never mind that the majority of Goose Island beer is made at Anheuser-Busch breweries around the country.) Hot on the heels of Goose Island’s wildly […]
ZX Ventures, Anheuser-Busch InBev’s venture capital arm, has acquired the remaining portion of beer ratings website RateBeer.com that it did not already own. Financial terms of the deal were not announced, but a spokesperson for ZX Ventures said the transaction had closed. ZX Venture’s full purchase of RateBeer comes after an initial investment was made […]
On Feb. 1, Karl Strauss Brewing Company kicked off a month long celebration of 30 years pioneering craft beer with an impressive line-up of limited release beers, an epic party and retro merchandise. At the center of the festivities was a city declaration naming on Feb. 2— the anniversary date of KARL opening for business— […]
