Big Money spent on Super Bowl ads doesn’t nescisarily translate into big sales. Sometimes it’s an attempt to slow falling sales numbers. With Anheuser-Busch InBev (AB InBev) reportedly set to spend up to a record $34 million on eight commercials spanning a whopping 6.5 minutes of air time during the Super Bowl this year, a casual […]
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at […]
Green Flash Brewing Company is kicking off 2019 with a new logo identity and packaging refresh, as well as a new lineup for the year ahead. The 2019 Green Flash portfolio features the highly anticipated return of the original 7.0 percent ABV West Coast IPA alongside new beers, returning fan […]
Levante Brewing Company, one of Chester County, Pennsylvania’s popular craft breweries announced the launch of “Mercury,” an innovative craft beer delivery service, providing freshly canned beer to Pennsylvania residents 21 years of age or older. Levante, which prides itself on having brewed well over 300 unique beers including traditionally brewed […]
What does independence taste like? Last year, The Brewers Association launched their “That’s Independence You’re Tasting” campaign to promote independent craft brewers. It builds upon the independent craft brewer seal, a mark the Brewers Association unveiled in 2017 to identify beers brewed by independent craft brewers. In order to promote […]
With the shutdown now in its fourth week with no signs of ending and about 800,000 federal employees affected, a new website is offering concerned citizens a chance to “PayItFurloughed.” YES! You can buy a beer for a furloughed federal employee during the Trump shutdown! It might not get them […]
MillerCoors today named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities for Kraft Heinz. She’s scheduled to start February 4. “Michelle has been […]
Finally. Asbury Park Brewery today announced that a limited edition Panic! At The Disco beer, called IP!ATD, will be available exclusively at the internationally acclaimed rock band’s sold out Prudential Center show on Jan. 18 in Newark, New Jersey. IP!ATD will also be available at Asbury Park Brewery starting Jan. […]
Constellation Brands recorded a healthy 9.5% increase in net sales during its third quarter as its Corona and Modelo brands continue to drive growth. Viva Mexican Beer. Constellation Brands net revenue for the quarter were $1.97 billion as the firm’s beer division grew 16%. However, sales growth in the company’s wine and spirits […]
