What does independence taste like? Last year, The Brewers Association launched their “That’s Independence You’re Tasting” campaign to promote independent craft brewers. It builds upon the independent craft brewer seal, a mark the Brewers Association unveiled in 2017 to identify beers brewed by independent craft brewers. In order to promote independent beer, The Booth Brewing Co. released its own video, an homage to Apple’s 1984 Super Bowl commercial.
The line of people marching in unison from the original commercial is replaced by bottles with lifeless stares. The Boothman hurls the hammer towards the monstrous big beer tank and the tank is destroyed. In the end, The Booth Brewing leaves their audiences with their plan to release new independent craft beers and announce “You’ll see why our beer, won’t be like any other beer.”
“We are extremely proud to be a part of Brewers Association which values small craft breweries and I hope this campaign can send a message to beer drinkers the significance of craft beer movement and the taste of independence,” says Jina Park, lead brand marketer at the Booth Brewing. You can see The Booth Brewing’s campaign video on Facebook and Instagram and use the tag #Seektheseal.