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When The Beer Gold Rush ‘Shovel Makers’ Go Belly-up. (All Hell Breaks Loose.)

dme brewing equipment

During the gold rush, it’s a good time to be in the pick and shovel business. Mark Twain Or so the conventional wisdom goes. But several very troubling no warning closures over the last 12 months of the ‘pick and shovel’ vendors of the craft beer gold rush, the brewery equipment manufacturers, has seemingly tossed […]

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Would You Capsule Your Beer? (Should You?)

craft beer

As a Coffee Geek I know that coffee capsule machines like the K-Cup and their ilk make ridiculously bad coffee at stratospherically high prices and with earth crushing amounts of waste. (trifecta achieved). As a Beer Geek I know that beer capsule machines like the… … WAIT WTF? a Beer capsule machine? Yeap Consumer juggernaut […]

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Could A Trademark Dispute Kill Your Most Popular Beer?

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Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering every surface. A recent article […]

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Brewery Under Fire For Using Religious Imagery

A story in Borders Telegraph has a surprising story that religious leaders have demanded a Borders brewer withdraws one of its craft beers and issues an immediate apology.   Tweedbank’s Tempest Brewery has come under fire from an international Hindu organisation for its use of the Lord Ganesha image. As part of its limited edition beers […]

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Corona Beer Introducing Eco-friendly, Plastic-Free Six-Pack Carriers. (YES!)

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Mexican lager brand Corona will pilot plastic-free six-pack rings which are made from plant-based biodegradable fibres, with a mix of by-product waste and compostable materials. The brand said it sees an opportunity to help redesign a common source of plastic in the category. Earlier this year, Carlsberg announced plans to ditch plastic rings which connect multi-packs of […]

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Beer Marketing | The Source For Beer Marketing

BEER MARKETING FOR BEER MARKETERS The Source For Beer Marketing News, Guides and Insights. Stay current with the latest news now. Learn from the best when you are ready to grow. Beer Marketing Ticker Beer Packaging: Heineken Refreshes Cans with New Look Thornbridge Brewery Redesigns Packaging Stella Artois Debuts New Limited-Edition Packaging for Wimbledon A […]

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Sierra Nevada Brewing Brings Craft Beer Together

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Craft Beer has always been a very giving and open industry with breweries helping each other with ingredients, equipment, processes and almost anything else. And the brewing industry is rife with collaboration beers brewed by 2 or more breweries. But seldom do we get something as national and timely as what Sierra Nevada is doing […]

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Bell’s Double IPA, HOPSolution, joining year-round lineup

craft beer marketing

Bell’s Double IPA joining year-round lineup; exclusive, new releases coming to its General Store   COMSTOCK, Mich. – Two brand new Bell’s beers have been announced for 2019, but Bell’s Brewery has more in store for craft beer fans this fall. Michigan’s largest independent craft brewery is proud to announce the addition of Hopsoulution, one […]

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