I am a marketing geek. (And a coffee and beer geek)That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from hard discussions/arguments […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy the […]
Brewers Association always has excellent data! They recently wrote an article about the growth of #craftbeer in the US. Lot’s of data, lot’s of stats and interesting results. Here is an excerpt. As the number of farm and rural breweries has grown, I’ve recently gotten several inquiries about whether rural breweries have increased in popularity […]
The Three Tier Distribution System Has Been In Place Since Prohibition. A recent joint announcement from two very interesting alcohol distribution disruption companies, Republic National Distributing Co (RNDC), and Liberation Distribution (LibDib) that they have formed a strategic alliance and will be working together is a potentially big deal. For starters, RNDC is the second […]
Not every marketing job is created equally.Sometimes you get the glorious top of the pyramid in marketing land where you have a brilliant story just waiting to be told, backed by a fantastically great product that everyone wants. Other times you are on the bottom of the slag heap. You have no story or worse […]
Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering every surface. A recent article […]
BEER MARKETING FOR BEER MARKETERS The Source For Beer Marketing News, Guides and Insights. Stay current with the latest news now. Learn from the best when you are ready to grow. Beer Marketing Ticker Beer Packaging: Heineken Refreshes Cans with New Look Thornbridge Brewery Redesigns Packaging Stella Artois Debuts New Limited-Edition Packaging for Wimbledon A […]
“Negative feedback is good medicine for a company even when it is unfounded.” – Sam Calagione, Founder, Dogfish Brewing Beer’s 40 Under 40 Announcing the Beer Industry’s First 40 Under 40 Awards! Beer is a $250+ billion industry. That’s more than Ireland’s Gross Domestic Product (and yes, we assume the Irish are doing their fair […]
