Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors […]
Scottish craft beer maker BrewDog is repackaging its flagship Punk IPA as Pink IPA in time for International Women’s Day. The beer was supposed to raise further awareness of equal pay and throw humour on many food and drink brands’ unimaginative way of appealing to women. The pink label and […]
To commemorate more than 75 years in market, Tecate is bringing back one of its original can packages, encouraging millennial beer drinkers and longtime brand loyalists to “Throw Back a Throwback.” Containing the same great beer known for its quality, unique crisp flavor and originality, Tecate aims to reach consumers […]
First introduced at Padres Beerfest in 2014, AleSmith Brewing Company is getting ready for the fifth anniversary of San Diego Pale Ale .394. Brewed in collaboration with Hall of Fame inductee, Tony Gwynn, this hoppy pale ale has become synonymous with the city where it was born. It all started […]
Hopworks Urban Brewery, the first Certified B Corporation brewery in the Pacific Northwest, has rebranded its pub at 3947 N. Williams Ave.; the formerly named Hopworks BikeBar is relaunching as Hopworks N. Williams Pub and Beergarden on Tuesday, April 2. The remodeled facility will open to the public on April […]
Let those thoughts of summer sun, fun, pool parties, barbeques and beach days begin, because Dunkin’ and Harpoon Brewery have collaborated to create the ultimate summer sipper. Following their first partnership last fall, the two beverage brands are back together, now introducing a new, limited edition coffee-inspired beer – Harpoon […]
Avery Brewing Co. has announced an expanded partnership with Mahou and Founders Brewing Company, who are now coming on together as 70% majority investors and long-term strategic partners in the brewery. The objective of this deepening investment is to continue promoting the organic growth of Avery Brewing, strengthening its position […]
The Boston Beer Company, Inc. (NYSE: SAM) (the “Company”), brewers of Samuel Adams beers, announced today that Lesya Lysyj will be joining the Company as its Chief Marketing Officer in April, where she will have primary responsibility for overseeing the Company’s planning, development, and execution of its brand development, marketing, […]
The Connecticut Alcohol Retailers Exchange (CARE), has announced they have launched a new intro video and a campaign encouraging residents to support retailers selling beer at locations statewide and other pro-consumer initiatives. Nearly 40 states currently allow retailers with significant grocery offerings — like Target and Wal-Mart — to sell […]
BeerAdvocate, the world’s oldest and most diverse online beer community, will launch a powerful new app for reviewing ales and lagers in April. Available as a free download via the iTunes App Store and Google Play and featuring a beautiful design from Heavy Craft, Beers by BeerAdvocate is the result […]
