Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering every surface. A recent article […]
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A story in Borders Telegraph has a surprising story that religious leaders have demanded a Borders brewer withdraws one of its craft beers and issues an immediate apology. Tweedbank’s Tempest Brewery has come under fire from an international Hindu organisation for its use of the Lord Ganesha image. As part of its limited edition beers […]
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Mexican lager brand Corona will pilot plastic-free six-pack rings which are made from plant-based biodegradable fibres, with a mix of by-product waste and compostable materials. The brand said it sees an opportunity to help redesign a common source of plastic in the category. Earlier this year, Carlsberg announced plans to ditch plastic rings which connect multi-packs of […]
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BEER MARKETING FOR BEER MARKETERS The Source For Beer Marketing News, Guides and Insights. Stay current with the latest news now. Learn from the best when you are ready to grow. Beer Marketing Ticker Beer Packaging: Heineken Refreshes Cans with New Look Thornbridge Brewery Redesigns Packaging Stella Artois Debuts New Limited-Edition Packaging for Wimbledon A […]
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Craft Beer has always been a very giving and open industry with breweries helping each other with ingredients, equipment, processes and almost anything else. And the brewing industry is rife with collaboration beers brewed by 2 or more breweries. But seldom do we get something as national and timely as what Sierra Nevada is doing […]
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Bell’s Double IPA joining year-round lineup; exclusive, new releases coming to its General Store COMSTOCK, Mich. – Two brand new Bell’s beers have been announced for 2019, but Bell’s Brewery has more in store for craft beer fans this fall. Michigan’s largest independent craft brewery is proud to announce the addition of Hopsoulution, one […]
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Ok, so I have kids. A few of them. Ok, a lot of them. And I like beer. And I admit that while maybe I’m not as cliche as the hipster with a waxed mustache and a dog who visit a brewery, I am the other stereotype of a 40 year old ‘cool dad’ who […]
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It used to be pretty hard to really show people what the San Diego beer scene meant. Sure, you could have them take a taxi out to Miramar and visit a few establishments. But in 2016, there a couple ‘scenes’ that are making bold statements about what San Diego and its craft beer community are […]
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Sites like indiegogo and Kickstarter have truly changed the way that marketing and commerce work in today’s marketplace. You can float ideas and see if they’re good or bad. You can test whether people believe what you believe. And ultimately, you can create cash without giving up any equity. Let’s review that last point one […]
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I just got a new brewery investor proposal from a group of guys with a lot of passion as well as a great idea. They’re bootstrapping their new brewery concept. They’ve scrapped together almost enough cash to buy their equipment. They’re intellectual property (IP) is pretty good and their concept of distinguishing themselves from their […]
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