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Beer People: Cascade Brewing Hires Kirsten Karkanen as Marketing Associate

Kirsten Karkanen

In more great beer marketing people news Cascade Brewing has announced that Kirsten Karkanen will be taking on a new role of marketing associate for Cascade Brewing. Karkanen will be primarily responsible for managing the company’s social media platforms as well as working on design and graphics for the Cascade brand. […]

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Six Tactics For Keeping Your Brewpub Relevant

beer marketing

The Brewers Association is awesome. Seriously join now if your brewery is not already a member. They wrote an evergreen article about staying relevant in changing times. Targeted for brewpubs it nevertheless applies to almost any customer facing beer brand. We have the first half here. Read to the end […]

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Marketing Moves: MillerCoors Names New CMO

MillerCoors CMO

MillerCoors today named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities for Kraft Heinz. She’s scheduled to start February 4. “Michelle has been […]

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Panic At The Disco Gets Their Own Beer

beer marketing

Finally. Asbury Park Brewery today announced that a limited edition Panic! At The Disco beer, called IP!ATD, will be available exclusively at the internationally acclaimed rock band’s sold out Prudential Center show on Jan. 18 in Newark, New Jersey. IP!ATD will also be available at Asbury Park Brewery starting Jan. […]

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Beer People: Garage Brewing Co. Names New VP of Sales and Marketing

Beverage industry veteran Allan O’Neil has been named vice president of sales and marketing at Garage Brewing Co., a brewpub and craft beer manufacturer in Southwest Riverside County. O’Neil’s most recent role was general manager at Bonanza Beverage Company, a family-owned beer distributor in Las Vegas, Nev. He began his […]

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Beer Marketers – The Interviews. Ken Weaver, Massive Potions

massive potions beer comic

Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at […]

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Celebrity Beers Is Now A Thing. A Big Thing.

stone brewing beer marketing

So big that Popular Mechanics just wrote a really excellent article ranking and reviewing the top 17 celebrity beers. Yes that Popular Mechanics. And Yes they reviewed and ranked each one. 17 Celebrity Beers Ranked from Rockin’ to Rotten Can celebrities brew? Well, yes. The question is whether you’ll want […]

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