Established in May of 2009, Dust Bowl Brewing Co. is fast approaching its ten year anniversary. And while the milestone is just around the corner, the growing company took last year to evaluate its industry positioning and brand development. “We knew 2019 was going to be a big year for us,” commented Brett Tate, founder […]
JOB DESCRIPTION Director of Brand & Marketing – Crooked Hammock Crooked Hammock Brand OverviewLaunched in 2015, Crooked Hammock Brewery is a brand geared towards lovers of the ‘Backyard Beach Escape’ and lovers of the coastal lifestyle. As we define it, Backyard Beach Escape evokes the feeling of your trip to a beach getaway where you […]
Constellation Brands, Inc. a leading beverage alcohol company, has announced that Mike McGrew has been promoted to senior vice president, corporate communications. McGrew is responsible for providing leadership and strategic direction to the company’s communications teams, which develop and execute internal and external communication strategies designed to enhance Constellation’s reputation with key stakeholders and support […]
MadTree Brewing, the first modern Ohio craft brewery to can their beer, is rolling out redesigned cans beginning in early March. The new cans are part of a branding evolution that focuses on the brewery’s purpose, vision and values. The cans still retain original illustrations created by local artists and feature some unifying designs that […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy the […]
Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering every surface. A recent article […]
