As the Trump’s Government Shutdown enters its 4th week it is taking a painful toll on breweries big and small. Most of the press has been focused on the closure of the TTB affecting label approvals for packaged beers. And this is a big deal and is already have direct financial impacts on hundreds of […]
Manayunk Brewing Company (MBC), located on the Schuylkill River in Philadelphia is announcing a complete can rebranding along with their 2019 release calendar. MBC has had a variety of label designs over the years that varied from flavor to flavor. With a rebrand in mind, Head Brewer Evan Fritz wanted to keep a consistent look […]
Established in May of 2009, Dust Bowl Brewing Co. is fast approaching its ten year anniversary. And while the milestone is just around the corner, the growing company took last year to evaluate its industry positioning and brand development. “We knew 2019 was going to be a big year for us,” commented Brett Tate, founder […]
Scottish craft beer maker BrewDog is repackaging its flagship Punk IPA as Pink IPA in time for International Women’s Day. The beer was supposed to raise further awareness of equal pay and throw humour on many food and drink brands’ unimaginative way of appealing to women. The pink label and the name Pink IPA, BrewDog […]
Brewery Ommegang begins the new year with a new look. Working with CF Napa Brand Design in Napa, California, the brewery has thoughtfully redesigned every element of the brand to deliver packaging as elegant as its beer. #packaging “One of our goals was to make it easier for consumers to find our beers in the […]
Bud Light became the first beer in the United States to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that will hit stores in February. In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to […]
Beer marketing is about beer and marketing. The main thing both of those have in common is people. If you want great beer or great marketing you need great people. At #BeerMarketing our goal is help beer people get better at marketing and to help marketing people get better at marketing beer. So enjoy an […]
Trademarks are serious business. Trademarks in consumer products like beer are even more serious. Getting it right can mean raging success. Getting it wrong can mean your cult beer that is driving your growth can embroil your brewery in a gut wrenching trademark dispute with Cease and Desist letters covering every surface. A recent article […]
