Molson Coors has launched a ‘masterbrand’ for its Molson beer in Canada, featuring new packaging and branding. New cases, cans and bottles of Molson Canadian, Molson Export and Molson Dry will pay tribute to the brand’s Canadian roots and history, but in a forward-facing aesthetic. Partnering with design agency BrandOpus, Molson Coors said it aims to highlight […]
Citing negative volume trends in the U.S. and Canada, Molson Coors reported a 2.1 percent decline in net sales in 2018, according to yesterday’s full-year earnings report. In 2018, Molson Coors posted nearly $10.8 billion in net sales, down from more than $11 billion in 2017. Global brand volumes of Molson Coors products declined 1.9 percent, […]
Peroni Nastro Azzurro, the premium Italian lager that has been bringing style to the world of beer for over 50 years and is the fastest-growing European import in the U.S. beer business, is embarking on its most significant global renovation in more than a decade. #packaging Inclusive of a modernized bottle design that features a […]
MillerCoors today named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities for Kraft Heinz. She’s scheduled to start February 4. “Michelle has been a rising star over the […]
Advertising regulators say MillerCoors can claim Miller Lite has “more taste” than Bud Light and Michelob Ultra but recommends the brewer stop commercials that make it appear that the conclusion is based on a survey on taste preference. At issue were vignettes Chicago-based MillerCoors produced showing consumers drinking unnamed beers and saying which had “more […]
Deschutes Brewery, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, welcomes Neal Stewart, former VP of marketing at Dogfish Head Craft Brewery in Milton, Delaware. Stewart joins the leadership team in Bend as the new VP of marketing, bringing nearly two decades of craft beer industry and consumer-packaged […]
Winners were announced this evening for the 2018 World Beer Cup Awards. The largest competition to date, the awards were presented by the Brewers Association at the conclusion of the Craft Brewers Conference & BrewExpo America® at Music City Center in Nashville, Tenn. View the awards highlights and stats here. FULL LIST BELOW Category 1: American-Style Wheat Beer […]
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes “corn syrup” in two separate Super Bowl ads. Anheuser-Busch InBev used three Bud Light Super Bowl ads by Wieden & Kennedy New York to dramatize MillerCoors’ use of corn […]
The camera pans across a dark, smoky club, where beautiful women surround a bearded man who regales listeners with tales of his manly deeds. Images flash of the man arm wrestling a South American dictator, saving a bear from a trap, capturing an enormous fish to the delight of his female companion – this is […]
Craft Beer growth is still doing well despite some rumbles, stumbles and bumbles. According to the Brewers Association overall U.S. beer volume sales were down 1% in 2017, whereas craft brewer sales continued to grow at a rate of 5% by volume, reaching 12.7% of the U.S. beer market by volume. Craft production grew the […]
