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5 Years of Awesome: AleSmith Celebrates 5 Years of San Diego Pale Ale .394

AleSmith 394

First introduced at Padres Beerfest in 2014, AleSmith Brewing Company is getting ready for the fifth anniversary of San Diego Pale Ale .394.  Brewed in collaboration with Hall of Fame inductee, Tony Gwynn, this hoppy pale ale has become synonymous with the city where it was born. It all started in early 2014 when Tony […]

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Karl Strauss Celebrates 30 Years of Craft Beer

karl Strauss

On Feb. 1, Karl Strauss Brewing Company kicked off a month long celebration of 30 years pioneering craft beer with an impressive line-up of limited release beers, an epic party and retro merchandise. At the center of the festivities was a city declaration naming on Feb. 2— the anniversary date of KARL opening for business— […]

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13 Big Beer Brands That Are Growing, Despite Craft Beers Ascension

craft beer marketing

Craft Beer growth is still doing well despite some rumbles, stumbles and bumbles. According to the Brewers Association overall U.S. beer volume sales were down 1% in 2017, whereas craft brewer sales continued to grow at a rate of 5% by volume, reaching 12.7% of the U.S. beer market by volume. Craft production grew the […]

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Beer Marketing Jobs: Fort George Brewing Director of Marketing

Fort George Brewery is announcing its search for a Marketing/Sales Director. The Marketing/Sales Director position oversees all efforts that drive sales and promote the brand, story, and culture of Fort George Brewery. Fort George Brewery is a growing company which operates two separate breweries (small-batch and production/packaging), a craft-only distributorship, two full-service destination restaurants, and a […]

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Beer Sponsorships: Boulevard Brewing Co. Signs Royals Whit Merrifield to Sponsorship Deal

Boulevard Brewing Company, the Midwest’s largest craft brewery, has announced details of the first endorsement of a craft beer by a Major League Baseball player. Kansas City Royals’ second baseman and outfielder Whit Merrifield will star in Unfiltered Whit, a campaign for Boulevard’s classic Unfiltered Wheat Beer. The campaign includes advertising, merchandise, a sweepstakes and […]

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Beer Business: Brewery Connections Poster (With Updates)

beer ownership poster

Michael Tonsmire is a tour de force in the sour beer world. His bio is short but sweet. The Mad Fermentationist, beer blogger. Co-founder @SapwoodCellars. Author of American Sour Beers: Innovative Techniques for Mixed Fermentation. http://themadfermentationist.com He also created this very useful, constantly updated poster to track all th various shades of grey in the […]

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Holy Hell: Dogfish and Boston Beer Merge. Can the World Still Turn?

The Boston Beer Company and Dogfish Head Brewery to Merge, Creating the Most Dynamic American-Owned Platform for Craft Beer and Beyond Cash and Stock Transaction, Valued at Approximately $300 Million, Combines Two Award-Winning Craft Beer Pioneers with Unrivaled Brewing Expertise and Portfolios of Leading Beer and “Beyond Beer” Brands BOSTON, MA, May 9, 2019 – […]

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Beer Marketing Job: Maplewood Brewing Part Time Brand Ambassador

Maplewood Brewing is hiring 2 Part Time Positions Available:  Brand Ambassador specific to South Chicagoland.  Brand Ambassador specific to NW Indiana.  Responsibilities:  Conduct samplings and promotions with existing On & Off Premise Accounts. Set up all required equipment and attend Regional Events and Festivals. Represent Maplewood in the market in a professional and positive manner. Follow […]

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